Testimonials

COPYWRITING TESTIMONIALS 

NATIONAL GRID

"Helen was an absolute pleasure to work with; no writing task seemed too little or too complex – from writing tens of job descriptions for use externally, to team briefs and new starter welcome guides, Helen enjoyed, relished and was enthusiastic about every project.  If you need a very flexible copywriter then look no further; National Grid were really lucky to find her!"

Meg Fox

Workforce Strategy Manager 

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MYLA

“During her time with Myla, Helen completed a range of projects from product descriptions, email/social content and writing brand pieces for the Lookbooks. She was an extremely reliable, flexible and pro-active employee.”

Alix Passant

Senior Ecommerce Manager

FRENCH CONNECTION

“Helen McNutt is a lovely person to work with who is very thorough, reliable and always delivers the work requested on time.  She has loads of great creative ideas, alongside just copywriting and has a good knowledge of online marketing, which we have been able to utilise within our campaigns.”

Lynsey Tomkinson

Ecommerce Marketing Manager

GOK WAN

"Very few people in the world can get my language. Thank God I met Helen!"

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DOROTHY PERKINS

"Helen is a pleasure to deal with, always coming up with new suggestions to evolve the brand's tone of voice and ideas for new online content and features. I can trust her to understand my brief and get on and do a good job for me. Nothing is ever too much trouble for Helen - she is knowledgeable about our retail sector, hard working, motivated, pro-active, efficient and gives Dorothy Perkins exactly the service we require."

Louise Taylor

Head of Marketing

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WALLIS

"With Helen's copywriting help, we saw our email newsletters consistently achieve the highest open rate, click rate, and conversion rate in the Arcadia Group. Helen is hardworking and extremely dedicated, but is also easy-going and calm under pressure. Working with her was an absolute pleasure. She is creative, innovative and continuously helped us think up new website feature ideas and email themes. She never missed a deadline and delivered work that was consistently above our expectations. I would recommend her work without hesitation."

Donni Adelhelm

Former Online Marketing Manager

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MANJ WEERASEKERA, PERFORMANCE COACH

“I recently asked Helen to help with some blogs and articles. To say that I was delighted with her work is a massive understatement. I have used others before and she is the only person that immediately understood what I wanted to say and how it needed to be said to my readership. Helen distilled a lot of research into clear and easy to read copy, and returned work to us quickly and without any fuss. Most of the time, she nailed it on the first draft. She is a God-send and I would highly, highly recommend her.”

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CRAIG McGREGOR, BRAND AND COMMUNICATION STRATEGIST 

"Helen is not just a really, really, really good writer. They are hard enough to find, but what sets Helen apart is her uncanny ability to understand and interpret the brief. She instantly focuses on the key issues, clearly defines and navigates the path to success, and crafts content that arrives in a state of near perfection. I cannot recommend her highly enough."

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COACHING TESTIMONIALS

"Helen, can you coach me EVERY week?" 

Shakira Akabusi, This Morning's fitness expert

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“I worked with Helen to help me gain momentum and direction in writing to market my business. She hugely over-delivered! Not only did she help me get clear on what I needed to write, she provided so many ideas and resources, like writing prompts and time-bound working, and helped keep me accountable by engaging with my social media posts. She definitely helped me out of my writing rut.

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Helen is so relatable and really helped me ease my self-doubt. She was straight-forward and clear about how I needed to position myself as a coach, giving me really practical advice. As a fellow mother, she totally gets the squeeze of time and energy, and the conflicting pushes and pulls for family and work. She helped me move forward with my work alongside a busy family life by helping me set clear, realistic goals.

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She's so motivating and enthusiastic, and her infectious energy adds a special spark to the conversation. Helen is clearly so experienced in the world of writing, marketing and creativity, and it was such a privilege to be able to tap into her wealth of knowledge in these areas.”

Dr Emily Fulleylove

"I've come away, brain buzzing, feeling empowered and inspired! You've taken a jaded, slightly frazzled writer and given me fresh energy and perspective."

Amy Foyle

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"As a new solo entrepreneur, I reached out to Helen to help me with a sales page I was creating for my new online programme. I am deeply passionate about my work, so it was really important that I find a copywriter who would understand my brand and the message that I wanted to share with the world. Helen took a lot of time to understand my business, my message, my story and my clients and went above and beyond to help me to translate this into my copy. In some respects, working with Helen was like therapy, she really helped me to find the courage to share my story and my message. I can’t thank Helen enough for her care, her time and her excellent skills as a copywriter. Thank you, Helen, for helping me to find my voice."

Lorna MacPhail​

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"I am so glad that I took this programme! Helen gently encouraged me to ring-fence practical chunks of time, virtually held my hand through the journey whist drip feeding expert knowledge, tips and guidance in a way that at no point felt overwhelming."

Dr Valerie Holmes

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" Helen is a fantastic writer and incredibly personable. She introduced me to the concept of waking before the sunshine, to arouse my inner creativity (before my inner critic entered conscious thought) and encouraged the splurging of uncensored words across paper. I found this technique a fantastic tool for airing my frustrations and carving a greater focus and direction into my writing. Most importantly, with Helen's help I have made time to do something I love."

Natalie Gafford

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"I was delighted to have the opportunity to speak with the very knowledgeable and personable Helen. She gave me some great advice based on her own varied and interesting writing career. Thanks Helen! "

AnneMarie McDonnell

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"This is like having a fun, wise, and down to earth friend giving you the benefit of her personal experience as both a mother and a writer. It was inspiring to hear Helen’s very distinct, writerly 'voice' which was relatable, funny, frank and evocative."

Jo McConville

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"Before doing the programme I was a bit worried it would be really heavy going but it was a pleasure to do. I didn't feel intimidated, it was very straight forward but not too easy, the challenges were just right. This course helped to build my confidence and begin to find my voice and writing style. I've learnt some great techniques that are simple but very effective!"

Katie Carr

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"This programme is genius! Helen is charismatic, funny and offers a brilliant system for writing around your important role at the heart of a busy family. Highly recommended!"

Josy Spooner Rolls 

"The course opens up lots of possibilities for aspiring writers and how to deal with practical and emotional issues like finding time, getting inspiration, well-being, family and grammar. The exercises are very helpful to get into a writing mindset and using free sheets is particularly helpful as it lets you write without overthinking. It is also amazing how you show that people can get time to write when they structure their day differently and the benefits of writing early in the morning when your mind is not fully awake and how this can help your writing."

Margo Tulkens

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"Just to let you know since we zoomed I have written every day at 6am and it has literally changed everything; I love it. I have written about foxes, biscuits, monkeys and my life. Thank you!"

Abbie Macfarlane

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"I loved the Mother of Copy writing course. Helen made me feel like I could do it even though I’m a busy mum and not a writer. Helen opened a door of creativity and showed me how I can write freely and from my heart. She passionately wants you to write and succeed. Because she’s a busy mum like me, I know that she understands the pressures of life. She shares her secrets to success and I feel very blessed to have connected with her through her course. I would highly recommend the Mother of Copy writing course to any mums who wish to write; by the end of the course you will be amazed by all that you have achieved."

Nia Davies

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​"Helen! This morning was so, so wonderful and inspiring and just what I needed. I wrote a 700+ word first draft  during naptime/quiet time. Just in a note book with my daughter playing on the floor. So much better to be actually writing rather than typing on my laptop -  I’m not sure why I hadn’t realised this would be better but of course it is. Also, the idea of just writing and not editing/rereading was so liberating. It really made me realise how difficult I’ve been making things for myself. Thank-you so much. I can’t believe what a game changer all your tips have been in my confidence on Day 1."

Torie Closs