Creativity and Ideation
Myla
Gift guide
I combined the knowledge I gained through research with in-store sales assistants and from my experiences writing a sex column for GQ to devise a solution to the problem that men often felt overwhelmed (or plain terrified) of buying lingerie for their partners, but found it hard to know who to ask for help.
​
During the November to February period the proportion of lingerie bought by men doubles from about 20% to 40% during the Christmas to Valentine’s Day period, so I proposed we create an online guide to help men get it right...
Mother of Copy
Lead magnet
During lockdown I began exploring the idea of teaching mums how to write.
​
Most of the mums I knew were craving time alone. So I created a free guide to show them how to get three hours of quiet creative time, every weekday throughout the summer holidays.
​
I ran ads on Facebook and got around 400 email sign ups, at a cost of 50p a lead.