Creativity and Ideation
Myla
Gift guide
I combined the knowledge I gained through research with in-store sales assistants and from my experiences writing a sex column for GQ to devise a solution to the problem that men often felt overwhelmed (or plain terrified) of buying lingerie for their partners, but found it hard to know who to ask for help.
During the November to February period the proportion of lingerie bought by men doubles from about 20% to 40% during the Christmas to Valentine’s Day period, so I proposed we create an online guide to help men get it right...
Mother of Copy
Lead magnet
During lockdown I began exploring the idea of teaching mums how to write.
Most of the mums I knew were craving time alone. So I created a free guide to show them how to get three hours of quiet creative time, every weekday throughout the summer holidays.
I ran ads on Facebook and got around 400 email sign ups, at a cost of 50p a lead.